Search the CarCynic Website:

Who's the CarCynic?
I am an Aerospace Engineer, Technology Hobbyist, Shade Tree Mechanic, and Collector of Rare Automobiles, specifically Classic Citroens. I  enjoy educating others about automotive technology.
Please see the CarCynic FAQ for more information.

Promote Vehicular Cynicism: The CarCynic's Vehicles and other Equipment belong to the CarCynic. If you share Photographs of the CarCynic or his vehicles, please paste this link into your post: This helps ensure more and better content here on

Have the CarCynic Appear at your Event!
Have the CarCynic appear at your Automotive related event. The CarCynic can speak on a variety of topics, drive, crew, or facilitate. The CarCynic is also a DJ, with his own professional DJ and PA equipment. Free for select charity events. Contact the CarCynic using the email address below:
Contact Anti-Bot

Cars Available for Movies!
Citroen Dyane The CarCynic's Award-Winning Vehicles are available for movies and commercials. Add authenticity to your European or Eastern European set. The CarCyinc's garage is minutes from Central Florida Film Studios. Static or Moving. The CarCynic has experience on film and TV commercial sets. Contact Anti-Bot

Please visit our Sister Site,
linuxslate (1k image) was registered in 2000 to distribute, document, discuss, and support Open Source drivers and related software for Hand-Held Touchscreen Tablet Computers.
Today, all Android Phones and Tablets are LinuxSlates, and continues to provide relevant software and hardware development, commentary, and reviews, with occasional commentary and reviews pertaining to other technology and gadgets.

Powered By Greymatter

Valid XHTML 1.0!

Home » Archives » March 2012 » CarCynic Car Buying Tip -- Buy a car, not a Brand

[Previous entry: "Carcynic is brand-new, but are we being copied already?!"]
[Next entry: "Did you know that US Air Bags are more Dangerous than European ones?"]

CarCynic Car Buying Tip -- Buy a car, not a Brand

As astute readers know, I also run When I explain Linux to people, they often ask if it will run Microsoft Word. They don't ask if it can easily create documents that their friends and co-workers can read; they specifically demand the title "Microsoft Word", even though some of them tell me they don't really like using it.

Unfortunately, people do the same thing when buying a car....
I overheard someone say that they were going shopping for a Honda -- Not shopping for a car, or a small or mid-sized sedan. Apparently, they would buy anything car-shaped that had a Honda badge on it.

I'm not specifically picking on Honda here. It's not the brand, it's the attitude. I'd say the same if some one told me they were shopping for a Lamborgini. They should say they are shopping for an exotic performance car.

Now... brand loyalty is great, and personal experience is some of the best data available, so it certainly should not be ignored. But don't fall into the closed-mindedness of excessive attachment to a name. That name may have nothing to do with the vehicle or company it was attached to last time you bought a car. Not doing your homework hurts you, the buyer the most, but it hurts all car buyers by encouraging mediocrity.

Saab is a perfect example. The ad campaign that claimed "People who drive a Saab usually buy a Saab." was true. But what percent of Accord or Camry buyers drove a Saab prior to their purchase? We can debate the merits of Saab automobiles, but we cannot debate the result: We no longer have Saab, but we still have mediocrity.

I suggest that you research and drive five cars in the class of vehicle you are considering -- three at the very least. One of these should be in a price bracket above what you intend to spend. If you intend to buy a Japanese sedan, that "one better" car should probably be a European sedan. Why waste your time, and subject yourself to a dealer of a car you have no intention of buying? Doing this will make you a fair critic of the cars you do intend to buy. This can work both ways. If you are in the market for a European sports sedan -- Perhaps a BMW 5-Series -- you should drive a Pontiac G8. It will help you properly define quality and value, and it could help you at the bargaining table.

If you tell me you are are so busy you don't have time to do this, I hope you are shopping for a Bentley, or Bugatti; If not, you may want to re-evaluate your life.

Posted by: carcynic on 22 March 12 @ 02:51 PM EST [Article Anchor]

👍 If you like this article, share this URL on the social media site(s) you use!